Logo Work
To create an updated logo for a rding club/brand suitable for use with stickers and soft goods, wanted to ensure the design is versatile, scalable, and visually appealing. Here's my basic approach:
- Simplicity: Keep the design simple and easily recognizable, as intricate details may not translate well onto stickers or soft goods.
- Versatility: Design a logo that works well in both color and black-and-white formats, as well as at different sizes, ensuring it remains clear and legible on various materials.
- Relevance: Incorporate elements that reflect the essence of the bike brand, such as symbols related to cycling, nature, adventure, or speed.
- Memorability: Create a distinctive and memorable logo that sets the brand apart from competitors and leaves a lasting impression on customers.
- Scalability: Ensure the logo can be scaled up or down without losing its impact or clarity, maintaining its visual appeal across different applications.
Based on these principles, here's a simple yet effective logo concept for the race brand,
This logo features a stylized bmw with simple, dynamic lines, evoking a sense of movement and speed.
This logo design is versatile and can be easily reproduced on stickers, apparel, and other soft goods, making it ideal for branding purposes across various marketing materials and merchandise. Additionally, its minimalist yet impactful design ensures it remains memorable and recognizable to customers within the riding community.
Wanted to take elements from previous logos and intergrate them into a new more polished look (using BMW motorad colors)
If you would like links to any of the figma files - or you would like to schedule a call to learn more...please let me know.
